LinkedIn B2B Strategy

How to Create an Effective LinkedIn B2B Strategy

Marketing strategy is where we play and how we win in the market. Tactics are how we then deliver on the strategy and execute for success
Mark Ritson

Linkedin has emerged as one of the most powerful social media platforms for generating leads for accessing a broad spectrum of professionals for content distribution and achieving competitive advantage. It has emerged as one of the most popular professional business social networks in the world and has gained significant growth in the number of users by providing business friendly features that generate superior return on investments through online marketing. Let’s look at some of the ways of creating effective B2B Strategy through LinkedIn.

One of the first steps for reaching out to the target audience is by creating an enticing company page that provides clear details about the company including its vision, mission and culture with an attractive cover image. Provide clear description about the company and give key information regarding its latest accomplishments that helps building relationship and credibility with the audience. Offer right Call to Action (CTA) features that help in connecting with prospective clients. Display child companies and social initiatives through Showcase Pages for capturing the visitor’s attention and building a strong brand image. Create Custom URL for creating better visibility and making it easier for the users to follow and share. Leverage on LinkedIn groups to build on social networking and community based groups for generating leads. Add hashtags for improving page presence and garnering more followers. Send invitations for getting relevant connections based on the available credits.

Explore different streaming tools and broadcast features for hosting live sessions and events with market leaders and experts from the industry. Conduct interviews with leaders from the industry for getting insights on market trends and acquiring new clients. Share relevant content about the company profile in the form of text posts, images, videos and documents. This would help in showcasing the core competencies of the company in an interactive mode and helps in establishing a deep connection with the prospective customers by gaining their trust and credibility. Make use of Influencer marketing techniques to reinforce the confidence in a company’s brand. Employees and executives working for the company can talk about their achievements, success stories and accomplishments for deepening client engagements and enhanced sales growth. Motivate employees to contribute actively towards LinkedIn posts and reward them for their marketing initiatives.

Promote ad campaigns via LinkedIn for reaching out to specific target audience with the required skill sets, domain expertise, job role and name of the company. Build organic brand presence by providing quality content and engaging the audience in the company page. Most of the visitors do not share their email ids. This needs to be tracked closely and monitored with the help of analytics. In order to step up the conversion rates, retarget the visitors with paid campaigns based on their past interactions. LinkedIn helps in achieving this strategically by setting up an Insight Tag that tracks the visitors and their past interactions in the website. Usage of advanced retargeting tools like Lead feeder helps in tracking retargeting visitor returns and having personalized interactions through follow up emails.

We at Xforia Technologies focus on generating leads and building a strong digital brand presence for achieving long term sustainable business growth through social media marketing and effective search engine optimization.